The idea
after
the first idea.
Product & brand designer who pushes one step past done.
ISOI Dental Symposium
Strategic event design that elevated global recognition.
For the ISOI dental symposium, hosted by TruAbutment in La Jolla, I led the design of all digital and print assets — supporting an event that generated $80K in sales and elevated the company's international recognition in dentistry.
TruSuite Launcher
End-to-end product design for a dental-tech software launcher.
Product design for TruAbutment's software suite launcher — end-to-end UX from flows to visual system. Shipped in July 2026 and now live in customers' hands.
TruAbutment Brand Campaigns
A cohesive campaign system across a dental-tech brand.
Campaign design across the dental-tech brand — storefront banners, social, email, and YouTube — dozens of pieces, all held together as one system.
TruAbutment Dental Academy
A full responsive revamp of the TADA learning platform.
A full revamp of TADA — a platform for hands-on education in digital implant dentistry. I led the redesign with a cohesive design system, a reworked sitemap, and on-demand courses built directly into the platform. Desktop-first and fully responsive.
I'm Sua Lee, a product & brand designer who turns ideas into events, campaigns, and products people can actually feel. Five years across UX, brand, and campaign work — most recently in dental-tech.
From brand to build.
Brand & Campaign
Product & UX
Interfaces & Systems
Nice things people
have said—
Her portfolio is among the best I’ve seen in my years as a design educator. She seamlessly merges aesthetics with functionality to create user-centric designs that exceed expectations.
Robert LaCosseSenior UX Researcher · Milwaukee Tool
Sua’s impact on our platform can’t be overstated — she laid the groundwork for many of our key features with a rare blend of creativity, technical expertise, and strategic vision.
Compton OliverCEO · immer
A brilliant professional and human being. Even while delivering high-standard results, she stays humble — her problem-solving, creativity, and empathy are astonishing.
Danielle LázaroSenior UX Designer · ExxonMobil
An incredibly talented UX designer. She consistently delivers outstanding results, with excellent communication and a strong sense of accountability.
Audrey LimCo-designer · immer
A meticulous approach and a solid grasp of UX principles. Her enthusiasm and proactive attitude showed up in every project our team took on.
Teresa ChengCo-designer · immer
A pleasure to work with. I was floored by the quality and speed of her work — always on-brand, with a positive attitude and strong work ethic.
Clover VuAssociate Brand & Product Manager · Glidewell Dental